April 30, 2021

Admissions & Marketing Subcommittee Minutes

Sub-Committee members present:

  • Annette Scott
  • Jennifer Norman
  • Karen Clark
  • Londa Carriveau
  • Shawn Trochim
  • Dustie Hamilton
  • Lisa Elliott

Sub-Committee members absent:

  • Stephanie Maultsby
  • Amanda Straten
  • Becky Parker
  • Frank Graves
  • Aranza Torres

Agenda Topics

  1. Updates since last meeting
    • Town Hall meetings we were attended
    • Those who attended seemed excited about our subcommittee’s recommendation for a faculty/staff engagement program.
  2. Faculty & Staff Engagement program (Internal reach)
    • Pilot course
      1. Name for program: Brand or MCC ambassadors possibly. The committee decided to discuss this more after we develop the content.
      2. Content
        • The committee decided the following topics would be included in the first pilot course:
          1. Marketing & Recruiting – big picture overviews
          2. Social Media & our Website
          3. Who are our students? – Enrollment reports
          4. How to keep up with new programs, resources, and activities at MCC
          5. What you need to help a prospective student become a student at MCC
          6. Some things you may not know about MCC
        • We would like to suggest to participants to take the Finance Sub-committee’s financial aid workshop(s) through Professional Development
        • The committee would like to budget some funds in order to pay for a lunch before or after this training in order to build some comradery among participants
      3.  Length
        1. 5 -2 hours
  1. When?
    • First pilot course planned for early summer & second pilot course for late summer
    • We will ask a small group of participants for each pilot course to give us feedback and suggestions
  2. Who will teach?
    • The committee will review the topics we discussed in order to make some suggestions for how we will teach them:
      1. Brightspace course? Website?
      2. We will research which topics should be taught online or face-to-face.
      3. We might have a training guide for participants
      4. We might have a webpage for participants to use
    • Once we have how we would like to teach the class, we will divide the topics among our committee members.
  3. Professional Development course(s)
    • Karen will invite Kayla to the next meeting to discuss how we can use BrightSpace
  4. Retention Committee’s Recommendation
    • Overlaps
      1. Jen will invite Paul and/or Jessica to our next meeting
    • SEM Mondays update (Aranza) – We tabled this until another time.
      1. Who will implement this?
      2. Implementation plan (When? Instructions, procedures, etc.)
  5. Advertising in districts where there are community colleges
    • We tabled this discussion for another time
  6. Other business
    • Next meeting we will talk with Kayla, Paul and/or Jessica about curriculum design and the Retention Committee’s recommendation and how it overlaps with our recommendation.
    • Committee will review topics and research which should be online and which face-to-face, or the formatting.
    • Plan on having our next meeting soon, so we can work on the plan for our first pilot course.